It's called RoadID... It's a company with a line of products such as wrist and ankle bands as well as necklaces and shoe pouches that are personalized with your emergency information should anything happen to you when you are out exercising. And let's face it, how many of us carry ID when we go out for a jog or bike ride? This product could really save your life, especially if you have a serious medical condition, or could help emergency personnel contact your family should (God forbid) something happen to you.
All items seem to be pretty reasonably priced. I know it's easy to think,"I would never need that. Nothing like that would ever happen to me..." Let me tell you, being an ER nurse, I have seen it all and trust me, it is better to be safe than sorry!
If you are interested or want to learn more, you can visit the RoadID site and see the products here.